A Report on the Admiria Brand Event at the Sheraton Hotel, Oman

Despite the global progress in science and technology, conversations around health and hygiene of women are still taboo in many societies. To break the silence, creating a space for dialogue and raising awareness about women’s health and hygiene, the “Empowering Women – A Dialogue on Hygiene & Wellness” event was held by Admiria, a brand under the VatanZarin Group. The event took place on January 15, 2025, at the Sheraton Hotel in Oman, A diverse group of attendees including doctors, health specialists, business leaders, media representatives, and members of the VatanZarin Group, came together to highlight the importance of women’s health.

Menstruation: A Sign of Health and the Power of Female Nature
The main focus of the event “Empowering Women – A Dialogue on Hygiene & Wellness” was on menstrual hygiene and women’s personal health, emphasizing that menstruation is not a weakness, but a sign of health, fertility, and the power of creation in women — and therefore deserves full attention.
Dr. Mohammad Vatandoust, CEO of VatanZarin Group, in his keynote speech at the event, highlighted the mission of the Admiria brand and stated that Admiria has always aimed to support women and by offering high-quality hygiene products, especially women’s hygiene and care products with over 40 years of history, it strives to play its role in empowering women.
Later in the event, Mr. Farzad Manzouri, as the Executive Director, spoke about the group’s overarching policies and strategies in the Persian Gulf and North Africa regions. He also emphasized the importance of social responsibility as one of the key pillars of sustainable development.
Presence of Experts and the Scientific Community: A Trusted Voice for Women
The content segment of the event included scientific and expert presentations, during which Dr. Hanan Salah presented an overview of women’s hygiene conditions in Oman, followed by Dr. Vandana Pandit, who examined the medical consequences of poor and inadequate hygiene.
These discussions continued with an interactive panel featuring Dr. Vatandoust and Dr. Vandana, where the supportive and open environment allowed participants to express their questions and concerns and receive clear, scientific, and precise responses.

Innovation in Service of Women’s Health
Ms. Sarvenaz Hezarkhani shared her views on the current approaches toward the importance of innovation in women’s hygiene products. Because Admiria’s focus on innovation is not just about technology — it is rooted in a deep understanding of real women’s needs.

Admiria: A Product with a Social Message
The “Empowering Women – A Dialogue on Hygiene & Wellness” event was a chance to hear scientific and expert insights, while also providing a platform for multidimensional conversations. Conversations that blurred the lines between science, culture, and business to reinforce the message that women’s health is an essential part of community health.
This professional gathering can truly be considered a living statement of Admiria’s brand manifesto, which believes that alongside delivering a product, it has a duty to empower women, break taboos, and help build a healthier future.